نتایج جستجو برای: opinion leaders

تعداد نتایج: 72434  

Journal: :SSRN Electronic Journal 2012

2011
Gaby Doumit Frances C Wright Ian D Graham Andrew Smith Jeremy Grimshaw

BACKGROUND Opinion leaders represent one way to disseminate new knowledge and influence the practice behaviors of physicians. This study explored the stability of opinion leaders over time, whether opinion leaders were polymorphic (i.e., influencing multiple practice areas) or monomorphic (i.e., influencing one practice area), and reach of opinion leaders in their local network. METHODS We su...

Journal: :Implementation Science 2006
Jeremy M Grimshaw Martin P Eccles Jenny Greener Graeme Maclennan Tracy Ibbotson James P Kahan Frank Sullivan

BACKGROUND There is only limited empirical evidence about the effectiveness of opinion leaders as health care change agents. AIM To test the feasibility of identifying, and the characteristics of, opinion leaders using a sociometric instrument and a self-designating instrument in different professional groups within the UK National Health Service. DESIGN Postal questionnaire survey. SETTI...

Journal: :Journal of Applied Communications 1971

2012
Ning Ma Yijun Liu Ruya Tian Qianqian Li

Opinion leaders on the internet play an important role in promoting the formation of online public opinion, which can influence the direction of public opinion. In this paper, we use social network analysis and content analysis to recognize the opinion leaders of online communities. First of all, we propose “Eight Degree” attribute indexes based on the characteristics of opinion leaders. Then, ...

2014
Chihli Hung Pei-Wen Yeh

Word of mouth (WOM) affects the buying behavior of information receivers stronger than advertisements. Opinion leaders further affect others in a specific domain through their new information, ideas and opinions. Identification of opinion leaders has become one of the most important tasks in the field of WOM mining. Existing work to find opinion leaders is based mainly on quantitative approache...

Journal: :Archives of surgery 2003
Jane M Young Michael J Hollands Jeanette Ward C D'Arcy J Holman

HYPOTHESIS "Opinion leaders" can be identified by surgeons from among their peers, and opinion leaders have a role in promoting best surgical practice. DESIGN Postal survey. SETTING AND PARTICIPANTS Four hundred eighteen (77% response fraction) randomly selected fellows of the Royal Australasian College of Surgeons. MAIN OUTCOME MEASURES Number of opinion leaders identified locally, state...

2009
Xiaofei Zhang Dahai Dong

Virtual communities are the uppermost communication spaces and channels for online word-of-mouth. And opinion leaders are the most important group for enterprises’ word-of-mouth communication. As enterprises are engaged in online word-of-mouth marketing activities, the key is to find out the opinion leaders in virtual communities. In this paper, after affirming the effects of opinion leaders an...

Journal: :International Journal of Modern Physics C 2008

Journal: :Australian Prescriber 2012

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